Today, virtually every professional person—that includes students who will soon enter the workforce—should have a website and a distinct online presence. Remember: if you don’t manage your digital identity, then you are allowing search engines to create it for you, and that, as they say, isn’t always a good thing.
This course will teach students how to build (without coding) successful websites and web presences. Moreover, it will consider ways students can avoid having their digital identities taken over by search engines. These days, one’s online presence includes one’s involvement on social media, so this course will also instruct students how “to do” social media effectively by examining topics like ethics (privacy, spam, trolling, doxing, dragging), media ecology, folksonomies (i.e., tagging), and SEO. As a case study, students will work collectively on the web design and presence of a familiar institution or brand, and have the opportunity to craft their own websites using tools provided in class.